Tytocare

Tyto Care Wins Prestigious iF Gold Design Award 2017

TytoHome integrates all the key elements of a traditional medical exam into an easy-to-use device.

What I did:

After demonstrating first ideas to physicians and regular users it became clear to Tyto that their audience was looking for ease of use and a better experience.

Thus, we began working together in order to investigate, ideate and design a better way for users to interact with the sophisticated technology Tyto had already built.

Tytocare's product, is a system made up of a hardware device, user's smartphone app and clinician's station.

“
Finally, consumers are beginning to take their health into their own hands. Tytohome offers convincing technology, design and user experience to revolutionarily change the way of medical examination. It integrates all the key elements of a routine and even an urgent doctor visit into a reliable set of easy-to-use devices. This design makes it possible to conduct a medical examination almost anywhere, at any time.

Analysing Goals

As usability issues were already identified at this stage, the first step was to look at the system itself to evaluate the user interface and identify the areas where improvement would be most effective, based on an analysis of the goals and the primary types of usage. The guiding principles were simplification, fewer features and a strong focus on usability.

Simple flowsEvery extra unit of information competes with the essentials and diminishes their relative visibility. — **Simple flows**
Every extra unit of information competes with the essentials and diminishes their relative visibility.

Visible instructionsInstructions for use of the system are easily accessible for the user whenever appropriate. — **Visible instructions**
Instructions for use of the system are easily accessible for the user whenever appropriate.

Smart toolsThe system keeps users informed about what is going on, through appropriate feedback within reasonable time. — **Smart tools**
The system keeps users informed about what is going on, through appropriate feedback within reasonable time.

The information architecture was a key point throughout the project.

The development team was closely integrated throughout the process to support and inform their decisions.

Device Interface Design

“What’s beneath the surface is often very complicated. And the work required to make it seem simple and logical equally so. That’s good and well as long as the final interfaces make immediate sense. ”

Clinician's Station

Guidde

Guidde is the generative AI platform for business that helps to create video documentation faster.

We began working together with the Guidde team when they decided to pivot towards a brand new video creation solution they aimed to launch to the world and gain high visibility among the target audience. Within a couple of months, we achieved our first milestone - being awarded "Product of the Day" on Product Hunt.

So, what have we achieved within 3 years of working together?

30,000 active users • 1,000 paying companies

the product overview

This type of tools should allow you to clearly record, highlight, and zoom in to focus on critical areas while balancing automation and personalization.

While automation ensures efficient and consistent content production, excessive use can lead to generic content. Personalization adds a human touch, tailoring content to individual needs. A smart strategy is to automate routine parts while allowing for personalization.

Sequential
Steps

• Organized guidance
• Simplifies complex tasks
• Ensures completeness

Prominenet
Highlights

• Focuses attention
• Emphasizes relevance
• Improves retention

Textual Instructions

• Accessibility
• Reinforces comprehension
• Improves searchability

Voiceover & Subtitles

• Accessibility
• Reinforces learning
• Facilitates multitasking

“
Irina was an invaluable asset to guidde.com, leading our UI and UX efforts as an external consultant for over 2 years. Her creativity, professionalism, and ability to understand our users' needs were truly impressive. Irina's work played a key role in building and scaling our product. She always delivered on time with a smile, making her a joy to work with. I highly recommend Irina for any UI/UX project!

EDITOR

The video editor layout is designed for non-professional users, offering a balance between capabilities and simplicity. It provides easy access to essential editing tools while maintaining an intuitive interface. Users can perform basic tasks without feeling overwhelmed, yet still have the flexibility to experiment and express their creativity. Visual cues and clear labeling guide users through the editing process, ensuring a user-friendly experience overall.

Homepage

The homepage's intuitive interface offers two dynamic views: the table view and the thumbnail view. Whether you prefer the structured layout of the table view or the visually stimulating experience of the thumbnail view, our homepage provides a comprehensive overview of all projects, enabling users to efficiently manage and navigate through their content creation process.

adjunct products

Utilizing our core technology as a foundation, we have developed a range of innovative sub-products that enhance various aspects of our offerings. For example, the Linked In Carousel or TikTok video templates. Designed to seamlessly integrate with our existing platforms, they leverage our cutting-edge technology to provide users with a dynamic and intuitive creation experience.

This is just one illustration of how our commitment to innovation drives the creation of solutions that elevate user engagement and satisfaction across our product ecosystem.

Linkedin Carousel Generator

TikTok template

Datomize

Datomize generates optimal training data approach to machine learning addresses

Data Science continues to be a hot topic among skilled professionals and organizations that are focusing on collecting data and drawing meaningful insights out of it to aid business growth. A lot of data is an asset to any organization, but only if it is processed efficiently.

Datamize's analytic application helps data scientists review the results to uncover patterns and enable business leaders to draw informed insights.

What I did:

To inform the creative process and ground a design we had to understand the context for designing a solution; the users - data scientists and the ecosystem by looking at both the obvious and unexpected angles.

Good product design is invisible; it’s a seamlessly integrated system where all the needs are captured, so to improve efficiency, and ensure a coherent experience across all the touchpoints we collaborated closly with datomize team to solve specific issues.

Generation

We created fully automated synthetic data generation process with a various of data mapping options, powerful yet simple to use. You can create, track the progress and get result using one single page.

Levels of validation

We created several levels of validation hierarchy oriented by users professional needs, so everyone can choose how deep he wants to go.

Editing with ease

Our intuitive, minimalist editor works with our users, helping them focus on what’s really important: the data.

“
I had the pleasure of working with Ira for the past two years. She has assisted us in the initial design of the solution we developed at Datomize, a difficult task as this is a new category of solutions, and there is no clear standard that can be followed.

Ira has done an excellent job, she is professional, accurate, and a graphic designer at a very high level, which has made the experience of using the product one that receives much praise. Ira easily enters unfamiliar areas and takes over them in order to design the right solution. She is highly recommended!

SNC

SNC is a comprehensive business information platform that provides data on Israeli companies, startups, funding rounds, key personnel, and industry trends, serving as a valuable resource for professionals in business, finance, and technology.

finder.startupnationcentral.org

What I did:

Creating a SNC platform posed several challenges. One main challenge was ensuring a seamless and intuitive user experience while managing vast amounts of diverse data. Balancing a clean, user-friendly interface with the presentation of comprehensive information, prioritizing key features, and designing effective navigation to accommodate different user needs would be crucial. Additionally, maintaining consistency in design elements and optimizing for accessibility would be important to enhance the overall usability of the platform.

“
As a talented UX designer, Ira has been a valuable asset to our project over the past two years.

Ira consistently delivers high-quality user experiences by effectively understanding and addressing user needs. Her strong communication skills, openness to feedback, and knowledge of common UX practices contribute to a positive and collaborative work environment. She excels at creating visually appealing and user-friendly interfaces while seamlessly adapting to diverse project requirements.

Ira’s positive attitude makes her a pleasure to work with, and she consistently meets deadlines while upholding the quality of her work. I have no doubt that Ira will continue to excel in her future endeavors in UX design.

smart Search

When designing the display of search results in complex products like SNC Finder, several UX (User Experience) considerations are crucial to ensure that users can quickly and efficiently find the information they need.

Relevance and Sorting: Search results are sorted by relevance, providing users with the most pertinent information at the top. Users should be able to quickly identify and access the most relevant entries.

Clear and Concise Information: Display essential information in a clear and concise manner, utilizing well-organized layouts, headings, and labels to present data in a way that is easily scannable.

Thumbnail Previews: Incorporate thumbnail previews or icons to visually represent entities in the search results. This can help users quickly identify the type of information they are looking for.

Progressive Disclosure: Implement progressive disclosure to avoid overwhelming users with too much information at once. Initially, display only the most crucial details and provide options to view additional information if needed.

Responsive Design: Ensure the search results interface is responsive and works well across various devices and screen sizes. This is especially important as users may access the platform from different devices.

FILTERING system

In projects of this nature, incorporating various filtering options is crucial.

The classic approach involves following a hierarchical structure, providing clarity, but potentially becoming less efficient as the content grows. For instance, using categories such as "Search by Sector" or "Target Industry" exemplifies this classic approach.

Tags offer a flexible, non-hierarchical method, enabling users to assign multiple descriptors for swift retrieval and diverse categorization.

Why Tags?

Flexibility is crucial:
Tags offer more flexibility than folders, allowing for granular categorization. An item can have multiple tags, accommodating a dynamic organizational approach.
Cross-categorization:
In our case, where items belong to more than one category, tags are a good choice since an item can have multiple tags, facilitating cross-categorization.
Search is a primary access method:
Tags are coupled with robust search functionalities. Given our heavy reliance on search to find information, tags are particularly suitable for efficient retrieval.

Why Classic Categorization?

Clear Hierarchy is essential:
Part of our data naturally follows a hierarchical structure, with items having a clear parent-child relationship. Classic categorization provides a straightforward way to organize information based on this hierarchy.
Simplicity is preferred:
A classic structure is simpler and may be more intuitive for some users, offering a straightforward and easily understandable method of organizing information.

Combining Tags and Folders:

Having a hierarchical structure for main characteristics and using tags to add additional metadata

COMPLEX TABLES ON MOBILE

Adapting tables from desktop to mobile presents a unique UX challenge. The change in screen size requires thoughtful consideration to uphold usability and clarity. On desktops, tables typically benefit from ample space, allowing for the display of numerous columns side by side, providing a comprehensive view. However, this luxury diminishes on mobile screens due to space constraints.

One approach to addressing this challenge involves prioritizing information. Determining which columns to display prominently and which to hide requires a delicate balance. The goal is to ensure that essential data remains accessible without overwhelming the user.

substantial amount of data. Desktop VS Mobile.

Effectively presenting a substantial amount of data on a single mobile page can be achieved through strategic categorization and the use of tabs. This approach enhances user experience by organizing information into manageable sections, allowing for easy navigation and access.

Categorization: We begin by identifying key categories that appropriately group the data. This involves analyzing the nature of the information and determining logical divisions.

Tabs for Navigation: Implementing tabs is an efficient way to compartmentalize categories and streamline navigation. Each tab represents a specific category, and users can easily switch between tabs to explore different sets of information. This provides a structured and intuitive navigation system that minimizes clutter on the screen."

PERCEPTION PONT

Perception Point offers Prevention-as-a-Service. On top of providing the best detection rates in the market, PP is committed to act as your trusted advisor, helping security experts and IT managers to better intercept, analyze, and understand any attack. No long admin guide books. No integration downtime. No fuss.

While working in a very competitive department , Perception Point understood it needed to differentiate itself – and its customer experience – from other services. Perception Point challenged us to create a high-level future vision and reimagine the whole experience: from the service concept to the actual implementation.

The challenge was to create a unique interface enables any type of user – general manager or security analyst – to control the level of depth of interaction with the system. Strong filtering and search capabilities enable to export any requested data, allowing to analyze it in preferred application.

Dashboard Insights

Provides a complete view of trends, breakdowns of incidents, and an option to drill down each incident. See most targeted software and user. Understand full attack paths and, why content was marked malicious or clean.

Analyzer

Encountered a new file or URL from other channels not protected by Perception Point? No worries – simply upload any suspicious content piece, from any software, and get an immediate analysis. Literally drag and drop.

“
I had the pleasure of working with Ira as UX/UI expert. Although Ira works for us as a freelancer, she gives the feeling like she is part of the company.
She is very professional and is not afraid to challenge me.

Her design is very clean and she always takes the brand values into account.
I am always delighted with the out of the box surprises that I am getting while sending her to think of a new concept.

I would love to continue working with her in my current position and in any future position.

Scan List

A holistic view of all incidents across any channel, including powerful filtering capabilities and widget-based aggregations.

Scan Preview

A highlighted view of key information on each incident enables fast and efficient incident response.

Scan Details

Detailed forensics regarding each scan, including the structure of the attack, exploit information and more.

Agwa

California startup Agwa has built a vegetable-growing appliance that uses AI to adjust growing conditions automatically, making it super easy to grow vegetables to perfection right at home.

Crafted with a user-centric approach, Agwa comprises two integral components: a cutting-edge autonomous vegetable cultivation machine and an intuitive app.

The app offers users a comprehensive view of the growing plants and timely notifications, ensuring an optimal harvest experience.

CHALLENGE #1 - Building trust with the visual twin

One of the most powerful tools to build trust is a fully transparent, easy-to-use, interactive user interface. In our case, it was decided to create a visual twin of the real machine. This design approach aimed for maximal resemblance, meticulously aligning colors, structure, and other elements. This solution ensures users experience a seamless transition between the digital interface and the tangible reality of the machine, fostering a sense of familiarity and reliability in their interactions.

challenge #2 - simplifying complex processes

Clear and linear flows are fundamental in AI product interactions as they simplify complex processes, reduce cognitive load, and enhance user experience. Providing a predictable sequence of steps not only facilitates smooth navigation but also boosts user confidence and promotes a sense of control. This structured approach contributes to error reduction and ensures successful task completion. Additionally, it aids in onboarding and training, making it easier for new users to understand the product's functionality.

“
I highly recommend Ira as an exceptional designer. I had the pleasure of working with her on our mobile app from creating the concept to design the entire UX\UI of the core features. Her confidence and professionalism throughout the process were outstanding. Ira's creativity and attention to detail resulted in a visually beautiful and user-friendly app. Her ability to lead and collaborate made the entire experience a success.

challenge #3 Simplifying installation

The pursuit of clarity became the focal point in our mission to simplify installation. Addressing users unaccustomed to tech intricacies, we meticulously devised a visual, step-by-step guide, providing real-time reassurance throughout the journey. Our guiding principle was to break down intricate procedures into manageable steps, offering clear instructions at each stage. This approach aimed to empower users, ensuring a thorough understanding of the process, its purpose, and expected outcomes.

Kytera

Kytera’s unique technology enables seniors to age in their homes by developing a contextual activity analysis system.

Kytera’s system dynamically learns the activity patterns of the daily routine, automatically detects distress situations, and alerts caregivers.

What I did:

In a close collaboration it was decided to ensure that Kytera's app interface maximizes control, comfort and clarity in case of distress and communicate with caregivers in the most relevant and consistent way possible.

Inspiration for the look and feel of the product was taken from consumer medical devices. Soft, clean lines make for a friendly, reassuring looking device, reducing anxiety for caregivers in a stressful situation. An accessible user interface allows easy monitoring in real time.

Analysing Goals

We worked together with Kytera team to design solutions that meet their needs. We looked out for shaping people’s personal experience of wellbeing to working with large systems of healthcare professionals.

Technologylearns the routine of the senior in the house and reliably detect deviations from the routine and distress situations. — **Technology**
learns the routine of the senior in the house and reliably detect deviations from the routine and distress situations.

TransformationFrom expensive, anxiety-inducing guesswork. To control, confidence and peace of mind. — **Transformation**
From expensive, anxiety-inducing guesswork.
To control, confidence and peace of mind.

“
Ira designed the UX & UI of our caregivers mobile application - intended for family members to get valuable information about their elderly loved ones in normal times and in emergencies.

Ira is very professional as a mobile application designer, but in addition she has deep understanding about the product as a whole, and they way it should interact with its users. Ira is opinionated, she brings to the table her experience and intelligent views, and her work is efficient - she has the "startup DNA" in getting right to the point effectively.

We enjoy working with Ira, and it's my pleasure to recommend Ira as UX & UI designer.

CONSUMER APP

The app helps caregivers maximise control of care in a simple and comfort way.

It was very important to show that we start to take care about our customer the moment the system is connected and not just under alerts.

installation app

The app walks user through the setup and provides control over the settings

dashboard

DAYZZ

Science-based platform created with world-leading sleep experts to improve a sleep.

What I did:

To create the ideal sleep training plan, we first need to get to know our user by learning about his daily habits, sleep schedule and overall lifestyle. We can sync his 3rd party device or get answers thru survey.

Advanced algorithm determines a sleep training plan personalized to what suits user best. As his progress, the plan is adapted so that it’s always relevant.

“
Ira and I worked closely for almost 2 years, while she was providing digital experience and design services to the dayzz app. Ira was super professional, dedicated and involved, to the level of a team member. Her work included research, brainstorming, wireframes and detailed design of various assets, including the app, website and marketing materials. Together with Ira, we developed a unique experience and design language for dayzz.

Analysing Goals

The first step to executing a successful approach is to clearly define its goals, including determining what qualifies as a success or a failure, and have users take on various tasks and provide feedback.

The process started by transforming clinician treatment plan to simple, personal, and purely mobile experience.

Discovery vs. Suggestive interface

We start with an experience encouraging user exploration and discovery of unlimited options.

Then we realized that users likely arrive with a particular intention, so we continued to encourage exploration by suggesting relevant options along the way, but the main flow was converted to strict plan that save them time and needless steps.

We expanded the app’s role evolving into a trusted advisor, incorporating information related to the treatment at hand.

Design Language

We created the products’ colorful and clean visual system to make interactions feel effortless.

DOCOMED

Digital health care platform to reduce potential addiction and death caused by misuse of opioids

What I did:

Recognizing the important role of pain treatment in patients’ lives, we completely rethought the patient’s path from diagnosis to post-surgery recovery. Using service design methods, we came up with a solution for easy integration of routines in patient’s life.

The new process also considered the patient’s experience along every step of the journey. Finding that a lack of clarity compounded the stress, we decided to help patients understand what's going on and bring them peace of mind.

CONSUMER APP

Product defenition, Analysing Goals

People who are living with constant pain can provide invaluable insight to their doctors by keeping detailed records of the pain they are feeling. A pain diary or journal can help doctors craft therapies that will better help patients manage pain. In Docomed’s case, each patient’s treatment plan is flexible and depends on the pain level.

The perception of pain is subjective and dependent on the individual differences in physiological, emotional and cognitive states. Pain diary is the best approach to identify patient's personal pain pattern and update their treatment.

The result is a pain diary:

Cool, but what about empathy?
Expressing empathy is highly effective and powerful, building patient trust, calming anxiety, and improving health outcomes. Research has shown empathy and compassion to be associated with better reaction to medications, decreased malpractice cases, fewer mistakes, and increased patient satisfaction.

How can a smartphone app do it? How can it understand and share the feelings of a person?

01. Real-time feedback
We created immediate color-code based feedback as users shares with us their pain level and put it at the heart of the app.

02. Human language
We replaced the regular diary entry process with a dialog, where the app asks our patients “how do you feel” and helps them define the answer using human language insted of numbers.

Docomed offers patients a smart “navigation system” through the complex maze of “Pain management”, which includes painkillers, dosage, timing, and alternative treatments.

“
I enjoyed working with Irina. As part of a complex project, she demonstrated an exceptional level of creativity and product fit thinking.

CLINICIAN TOOL

We worked with Docomed to design revolutionary flexible treatment plan creation tool, enables clinicians to see patient's pain patterns and their treatment behavior.

Acutely aware that we were designing for a team of doctors, we worked closely with professional users to consider both general and the medical team’s needs and process.

We considered the medical team’s entire experience, including planning, current offline patient's feedback, and the application of the data gathered during the medical operation.

Some insights

Active ingredient daily limit
Once medication appears in the plan, the system calculates permitted daily exposure for active ingredients.

Treatment tracker
Interactive chart coupled with detailed patient's behavior, let clinicians quickly observe health trends over time.

Notification system
System alerts clinicians whenever a patients stop treatment or make major changes in their treatment activity.

BUILDOTS

Buildots helps you collect, analyse and leverage data in your construction site

Buildots proprietary algorithms automatically analyse videos captured by hardhat cameras. By comparing reality to the design and schedule, Buildots provides the site management team full control over all aspects of the project in real-time.

Buildots AI leverages the capacity of a simple hardhat mounted camera and state-of-the-art computer vision algorithms to track all activities on-site, and provide you with the information necessary to make the best decisions. A missing tap, apartments late on electrical works, or a recurring delay for a specific activity – all easily controlled through Buildots’ online process management system that lets you measure, then improve.

The solution turns every site walk into valuable process data that can immediately be used for gaining full control of your project. Easy integration, fast access and user-friendly interface make Buildots the perfect solution for any team looking to streamline its construction processes.

Part of each design projects is to create and control Style Guides Library and Visual Language, as well as to create a design concept.

LiberDi

Dialysis device providing digital and safe self-care anywhere with remote medical supervision, replacing the need for full-service, in-clinic care.

What I did:

The founders of LiberDi asked us to support their idea for a fast and accessible dialysis process.

We immersed ourselves in health professionals environment and co-created with them to develop deep insights into their needs and workflows.

Finaly we designed product that professionals love to use because it saves time and maintain focus on the patient.

Full mobile access

The mobile wave hit hard, even healthcare professionals. We found it very important to allow acess to patiet’s data from everywhere, so mobile interface was a “must”, and there are some challenges:

Mobile screens generally limit the number of functions available at once and it is challemging for long and involved tasks. That's why generally tools leading to only hybrids and lite versions on mobile. But than, there are different approaches for each screen resolution which cause learning curve to be high, and will likely reduce a person’s effectiveness for a time.

Mobile-first approach was chosen. It means that mobile design, as the hardest, was done first. Once the mobile design questions were answered, designing for other devices became easier. Unlike classic approach we didn't put additional features to desktop version, so all resolutions were similar and included only important items.

Color coding to avoide mistakes

When you want to use colors as indicators, make sure that person you create for understands your color scheme and are not confused about the patterns they suspect but can’t discern.

In our case colores for dialysis exchange fluids are already used to avoide mistakes. So we just integrated doctor's offline color-coding expirience to our interface.

Tracking progress at a glance

Visual intuitive elements are easy to scan. So instead of just reporting the numbers we created visual summary to infom clinian about what’s going on and allows him to focus upon most important cases he needs to solve.

Watteam

Training with Watteam sensors eliminates any guesswork in tracking fitness & performance over time.

The app helps going through
installation videos step by step, performs a calibration to ensure accurate measurements.

What I did:

I focused on improving the usability and aesthetics of Watteam's calibration. The solution had to impart a sense of professionalism, safety, and friendliness.

More about the product

“With customer experience as the main focus, Watteam’s app has dramatically improved the installation experience. ”

UX

User-friendliness was translated into UX decisions.

Real-time feedback
during the calibration process

Reject any attempts
that aren’t perfectly aligned

Pair your headunits
and check everything from temperature to battery

design

“The visuals provide more than just ‘decoration’, but even the smallest details play their part in communicating information, from typography to images. ”

Skoda Auto

Skoda Auto Israel responsive website is a brand customer showroom
skoda.co.il

What I did:

People have to deal with a growing range of product models and available information, so the vision we created is a quantum leap in both look and feel and usability.

Now customers can explore their dream car with an elegant and intuitive interface. Each vehicle element can be inspected creating a coherent service experience and point of entry to the entire Skoda line.

Homepage main navigation bar

Product page sub-navigation system

Desctop vs Mobile

Model page. UX documents

APEO

APEO enables creation and sharing polls thru social platforms.

APEO allows not only get but also create relevant content with any device using any platform.

apeo.co

What I did:

Brand identity
Visual Design
Customer experience
Mobile app user interface
Website user interface

In press: https://13tv.co.il/item/news/haolam-haboker/season-01/clips/fe-0w-354060/

SELECT THE ANSWER TYPEYou can choose between“Text” and “Yes/No” options from bottom panel. — **SELECT THE ANSWER TYPE**
You can choose between
“Text” and “Yes/No” options from bottom panel.

CUSTOMIZE YOUR POLLSet the background.Use one of the existing images or add your own. — **CUSTOMIZE YOUR POLL**
Set the background.
Use one of the existing images or add your own.

SHARE IT & CHECK RESULTSShare multiple times to multiple channels, use the iframe code for embedding or just copy link and paste and paste wherever you want. — **SHARE IT & CHECK RESULTS**
Share multiple times to multiple channels, use the iframe code for embedding or just copy link and paste and paste wherever you want.

Create a poll in 30 seconds

APP

Tyto Care Wins Prestigious iF Gold Design Award 2017

TytoHome integrates all the key elements of a traditional medical exam into an easy-to-use device.

Analysing Goals

The information architecture was a key point throughout the project.

Device Interface Design

Clinician's Station

Guidde is the generative AI platform for business that helps to create video documentation faster.

the product overview

This type of tools should allow you to clearly record, highlight, and zoom in to focus on critical areas while balancing automation and personalization.

EDITOR

Homepage

adjunct products

Linkedin Carousel Generator

TikTok template

Datomize generates optimal training data approach to machine learning addresses

SNC is a comprehensive business information platform that provides data on Israeli companies, startups, funding rounds, key personnel, and industry trends, serving as a valuable resource for professionals in business, finance, and technology.finder.startupnationcentral.org

smart Search

FILTERING system

COMPLEX TABLES ON MOBILE

substantial amount of data. Desktop VS Mobile.

Dashboard Insights

Analyzer

Scan List

Scan Preview

Scan Details

California startup Agwa has built a vegetable-growing appliance that uses AI to adjust growing conditions automatically, making it super easy to grow vegetables to perfection right at home.

CHALLENGE #1 - Building trust with the visual twin

challenge #2 - simplifying complex processes

challenge #3 Simplifying installation

Kytera’s unique technology enables seniors to age in their homes by developing a contextual activity analysis system.

Kytera’s system dynamically learns the activity patterns of the daily routine, automatically detects distress situations, and alerts caregivers.

Analysing Goals

“Ira designed the UX & UI of our caregivers mobile application - intended for family members to get valuable information about their elderly loved ones in normal times and in emergencies.

We enjoy working with Ira, and it's my pleasure to recommend Ira as UX & UI designer.

CONSUMER APP

installation app

dashboard

Science-based platform created with world-leading sleep experts to improve a sleep.

Analysing Goals

Discovery vs. Suggestive interface

Design Language

Digital health care platform to reduce potential addiction and death caused by misuse of opioids

CONSUMER APP

Product defenition, Analysing Goals

Docomed offers patients a smart “navigation system” through the complex maze of “Pain management”, which includes painkillers, dosage, timing, and alternative treatments.

“I enjoyed working with Irina. As part of a complex project, she demonstrated an exceptional level of creativity and product fit thinking.

CLINICIAN TOOL

Some insights

Buildots helps you collect, analyse and leverage data in your construction site

Part of each design projects is to create and control Style Guides Library and Visual Language, as well as to create a design concept.

Dialysis device providing digital and safe self-care anywhere with remote medical supervision, replacing the need for full-service, in-clinic care.

Full mobile access

Color coding to avoide mistakes

Tracking progress at a glance

Training with Watteam sensors eliminates any guesswork in tracking fitness & performance over time.The app helps going throughinstallation videos step by step, performs a calibration to ensure accurate measurements.

UX

User-friendliness was translated into UX decisions.

design

Skoda Auto Israel responsive website is a brand customer showroomskoda.co.il

Homepage main navigation bar

Product page sub-navigation system

Desctop vs Mobile

Model page. UX documents

APEO enables creation and sharing polls thru social platforms.APEO allows not only get but also create relevant content with any device using any platform.

apeo.co

Create a poll in 30 seconds

APP

SNC is a comprehensive business information platform that provides data on Israeli companies, startups, funding rounds, key personnel, and industry trends, serving as a valuable resource for professionals in business, finance, and technology.

finder.startupnationcentral.org

“
Ira designed the UX & UI of our caregivers mobile application - intended for family members to get valuable information about their elderly loved ones in normal times and in emergencies.

“
I enjoyed working with Irina. As part of a complex project, she demonstrated an exceptional level of creativity and product fit thinking.

Training with Watteam sensors eliminates any guesswork in tracking fitness & performance over time.

The app helps going through
installation videos step by step, performs a calibration to ensure accurate measurements.

Skoda Auto Israel responsive website is a brand customer showroom
skoda.co.il

APEO enables creation and sharing polls thru social platforms.

APEO allows not only get but also create relevant content with any device using any platform.