Product definition

User journey

Taking a practical view of the potential customer's challenges throughout the journey. The process based on the personas and data collected from the user research. 



Understanding potential technology implications early on.


Product concept

Leveraging insights to help further define product features and interactions.


Ecosystem map

A visualization of the company's digital properties, the connections between them, and their purpose in the overall marketing strategy.


Features Roadmap

A product's evolution plan with prioritized features.



A visual guide that represents the product structure, as well as its hierarchy and key elements.

Making it happen

Design concept

Visualizing the principals of the product, main look&feel definition.


Brand Alignment

Stretching the brand identity to the product.


Detailed Visual Design

Applying brand insights on the product features.


Active development participation

Working closely with the development team, to provide all required deliveries.