California startup Agwa has built a vegetable-growing appliance that uses AI to adjust growing conditions automatically, making it super easy to grow vegetables to perfection right at home.

Crafted with a user-centric approach, Agwa comprises two integral components: a cutting-edge autonomous vegetable cultivation machine and an intuitive app.

The app offers users a comprehensive view of the growing plants and timely notifications, ensuring an optimal harvest experience.

CHALLENGE #1 - Building trust with the visual twin

One of the most powerful tools to build trust is a fully transparent, easy-to-use, interactive user interface. In our case, it was decided to create a visual twin of the real machine. This design approach aimed for maximal resemblance, meticulously aligning colors, structure, and other elements. This solution ensures users experience a seamless transition between the digital interface and the tangible reality of the machine, fostering a sense of familiarity and reliability in their interactions.

challenge #2 - simplifying complex processes

Clear and linear flows are fundamental in AI product interactions as they simplify complex processes, reduce cognitive load, and enhance user experience. Providing a predictable sequence of steps not only facilitates smooth navigation but also boosts user confidence and promotes a sense of control. This structured approach contributes to error reduction and ensures successful task completion. Additionally, it aids in onboarding and training, making it easier for new users to understand the product's functionality.

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I highly recommend Ira as an exceptional designer. I had the pleasure of working with her on our mobile app from creating the concept to design the entire UX\UI of the core features. Her confidence and professionalism throughout the process were outstanding. Ira's creativity and attention to detail resulted in a visually beautiful and user-friendly app. Her ability to lead and collaborate made the entire experience a success.

challenge #3 Simplifying installation

The pursuit of clarity became the focal point in our mission to simplify installation. Addressing users unaccustomed to tech intricacies, we meticulously devised a visual, step-by-step guide, providing real-time reassurance throughout the journey. Our guiding principle was to break down intricate procedures into manageable steps, offering clear instructions at each stage. This approach aimed to empower users, ensuring a thorough understanding of the process, its purpose, and expected outcomes.